In media advertising, Typography plays a very important. Typography is the media who will be the key point to convey the messages so as to achieve a goal. A good typography in advertising media are not only beautiful and nice views, but also correct and appropriate as a medium capable of delivering one-way communication to target marketing. What good is an interesting typography if you can not read!? Typography as it only will change the role as an image or images on display as a charm, but is not able to explain any purpose that is contained therein.
Here are the important things I get from various sources and personal experiences about the mistakes that are fatal in a typography in advertising layout design:
Here are the important things I get from various sources and personal experiences about the mistakes that are fatal in a typography in advertising layout design:
1. Large Font
The main thing to consider is the big letters that you use to mark the type of message from a text.
do not provide the font size is too small for a title that is almost indistinguishable from other text, and do not give the size that is too large to look too prominent and contrast with other tezt thus making the message delivered by a non-title text neglected.
Make a list of the sequence to mark the type of text such as titles, subtitles, content, etc. as a reference to the font size you'll use later.
The main thing to consider is the big letters that you use to mark the type of message from a text.
do not provide the font size is too small for a title that is almost indistinguishable from other text, and do not give the size that is too large to look too prominent and contrast with other tezt thus making the message delivered by a non-title text neglected.
Make a list of the sequence to mark the type of text such as titles, subtitles, content, etc. as a reference to the font size you'll use later.
2. Font Color
Customise font with background color background for readability. Fonts are hard to see because 'collision' with the background color will not only make the message does not arrive, but also quite irritating the reader. like blogs for example, the reader will not willingly flashing in front of the monitor screen just to read your writing. Even if the blog content is important enough for them, most are also in Copas and read the note pad.
Customise font with background color background for readability. Fonts are hard to see because 'collision' with the background color will not only make the message does not arrive, but also quite irritating the reader. like blogs for example, the reader will not willingly flashing in front of the monitor screen just to read your writing. Even if the blog content is important enough for them, most are also in Copas and read the note pad.
3. Too many fonts
Another fatal case was using too many fonts in a layout. This is very dangerous, because it can blur the focus of the message. As a result, the intent of the message was not conveyed properly.
Another fatal case was using too many fonts in a layout. This is very dangerous, because it can blur the focus of the message. As a result, the intent of the message was not conveyed properly.
4. Fonts are hard to Read
Perhaps seduced by the shape ins and outs fonts or something, so many who make this mistake. Use fonts in place. Readers will not stop from when you're driving only to see clearly the name of a shop that uses the font is so complicated that it is hard to read while passing.
Perhaps seduced by the shape ins and outs fonts or something, so many who make this mistake. Use fonts in place. Readers will not stop from when you're driving only to see clearly the name of a shop that uses the font is so complicated that it is hard to read while passing.
5. Neatness
Neatness is the most often overlooked by most graphic designers in doing the layout design. While neatness is the key that makes the reader interested to see more about the message contained in a media.
Neatness is the most often overlooked by most graphic designers in doing the layout design. While neatness is the key that makes the reader interested to see more about the message contained in a media.
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